More traffic to your website basically means more eyeballs on your content – and, that’s great! But, you’ve got a job, kids, family, etc outside of building your solopreneur business – you need to stay productive and efficient. Focusing not only on popular ways to drive traffic but, popular ways that are actually worth your time will help you grow your business without wasting precious minutes on squirrels.
Why is driving traffic so important?
Alright. Let’s say that you have started your solopreneur business. You have purchased a domain name and launched a website. You’ve got a services page that lists out what you do, how you do it, and what you charge.
You’re basically open for business, right?
But, now you have to go out and tell people about your business.
It’s not like when you open a brick and mortar business and people walk by and see your sign.
On the internet – your website is a needle in a needle stack.
Just because you “launch” and get your website on the web, doesn’t mean that people are going to find it. You have to show them the way.
If you’ve been following me for any length of time, you’ve heard me refer to the hub and spoke imagery.
So, imagine that your website is the hub and each spoke that comes off of it is a point of contact on the internet for people to find your website.
For instance, you could have a spoke for each social media channel that you’re on, one for ads, one for guest posting, etc.
Each of those points of contact will “drive traffic” back to your website. It’s basically like you standing on the corner with a sandwich board advertising your business.
That is the reason that you need to stay so consistent and authentic in all of your content creation. When I say “content creation”, I mean ANYTHING that you are producing or involved in that has a message for your audience or an audience like yours.
For instance, blog posts, social media posts, videos, guest posts, etc – all of that is content creation.
And, all of that has the potential to “drive traffic” back to your website. You want traffic to come to your website that is actually interested in what you do. So, all of your content creation should have a consistent and authentic message.
Ultimately, you want to help as many members of your ideal audience as possible.
Because you want to grow your email list and be able to segment it using tools like Convertkit. Having an engaged email list full of your ideal client is the golden goose of online business.
Popular ways to drive traffic that won’t waste your time
There are tons of shiny objects out there that you can try for driving traffic to your website. But, when you’re short on time and need to leverage every minute, it’s important to focus on the ways that are worth your time.
Create new content
Creating great content that is hyper-relevant to your audience can actually pay off for months after it’s published. But, when I say “great content”, I mean it.
This is definitely a quality over quantity situation.
You could publish 10 so-so posts per day and never get much traffic out of them. The search engines won’t rank these posts and, after a day or so, they will be buried beneath the millions of other blog posts on the internet.
So, create a content calendar and have a strategy for each piece of content that you put your time and energy into.
Blog posts are the most popular form of content. Make a plan to create and publish one thoughtful and well-researched blog posts per week or even bi-weekly.
Choose a schedule that you know you can be consistent with.
If you’re active on social media channels, don’t just post for the sake of posting. Be thoughtful about what you are posting and who you are posting for.
You want your social media channels to start earning a reputation. For instance, do you want your Facebook page to be a go-to resource for inspiration and daily affirmations? Maybe you want your Instagram to be where you share a little glimpse into your personal life so your clients see you as a human.
Create a content calendar that includes ALL content types that you have decided to create, date of publishing, and theme or general title.
Facebook post – 07/10/18 – educational
Instagram post – 07/10/18 – entertaining
Blog post – 07/10/18 – how to create algorithms in Excel
Then, follow that calendar consistently. If you can’t be consistent – reassess your calendar and write it so that you can be.
You do you.
Don’t worry about how much you think you should be doing.
Stick to what is possible for you to do and grow as you can.
Update old content
If you’re just starting out, you may not have a whole bunch of content right now. But, as you get more seasoned in your space and learn more, make it a point to go back and update old content.
Just like when you first started your 9 to 5, you didn’t know everything. There are things you know now that you could share with others.
This journey of solopreneurship is beautiful for so many reasons. But, one of the best reasons is that it allows you to always be learning.
Share your knowledge with your audience by updating old content with the new things you have learned. Lengthen your posts, rewrite them, change up the headlines.
As you grow in your business you will stand more confidently in your tone and that should be reflected in your content.
Pick on post per week or month to go back and re-read. Change or update anything that you feel inspired to. Add new levels to the post and flesh it out a little more.
Think of your content as an extension of your mind & soul. It is a living thing and should always be growing and expanding the way that you are. Infuse all of the “new stuff” as you learn it.
Guest posting should be a cornerstone task that should get as much focus from you as creating content on your own website does.
Each time that you guest post you have an opportunity to not only connect with other people in your space but, you also have the opportunity to grow your audience.
If you’re nervous about guest posting because you’re brand new to online business, check out this comprehensive guide packed with awesome tips.
Networking with other business owners in your space is a beautiful thing. First, you are you meeting like-minded people who share your values and motivation to help people.
That is not an easy thing to come by. Building a network of soul-sisters that can sustain and support you through the struggles of business and life is invaluable.
And, growing your audience is essential to the health and growth of your business. When you are searching for guest posting opportunities, don’t do it from inside of your own head.
Do it from your heart and the mind of your ideal audience. You want to be thinking about strategic partnerships that give you the opportunity to reach more people who need your help.
Podcast interviews & JV webinars
Podcast interviews are basically next-level guest postings. There are tons of business owners out there who are starting up a podcast and looking for people to interview.
Then, once you have some “street cred”, you can start pitching podcasts that are a little more established and have a bigger audience.
You can find podcast interview opportunities in Facebook groups or by asking around in your peer network for introductions to podcast owners.
JV webinars are the perfect way to grow your audience and drive traffic to your website. JV stands for joint-venture and it’s basically you and another business owner co-hosting a webinar.
The webinar is marketed to your audience and the audience of the person you are co-hosting with. A JV webinar gives you and your co-host the opportunity to share information with each other’s audiences.
You can also host webinars on your own and create a landing page for the sign-up. Then, you can use the landing page to drive traffic from social media and other places where you are creating content.
Okay, so this is a loaded topic and there’s a ton of levels to SEO. But, for the purposes of driving traffic and this post, I’m going to give to the “due diligence” steps.
As you grow your business and have more time or even some money to outsource, you can level-up your SEO game.
First, you need to load the Yoast SEO plug-in. I use the free version and it works perfectly for me. In the future, I will likely purchase the paid version. But, for now, I’m sticking with the basics.
Before you write a piece of content, you need to plan the headline and the keyword phrase that you are going to optimize for.
It doesn’t hurt to plan out the subsections while you’re at it too.
I like to make my subsections (organized by the tags heading 1 and heading 2) in the form of questions. I have about an hour a day to write a new post and when I can open the post with the headline, keyword phrase, and subheaders already drafted – it makes the writing process so much easier.
Here’s my process:
Open a new post and type in the headline field the general idea for my post. For instance, “guest posting”
Then, I start doing some research. First, I head to answerthepublic.com and I type in “guest posting” to get some ideas of what people are searching for related to that phrase. I click the word “data” to see the list of keyword phrases that are typed into Google by people related to my search.
Then, I choose a few phrases that I know my audience will be interested in and I start checking the keyword viability of my phrases.
I use kwfinder.com – although, as soon as Neal Patel launches Ubersuggest I will be using that awesome tool!! KWFinder is free for up to five searches. So, I plug in a few of my phrases and choose the one that has the lowest score. In other words, is the most possible for me to rank for based on how many other websites are trying to rank for it.
Then, I optimize my post for that keyword phrase using the Yoast SEO plug-in.
I go back to answerthepublic.com to see if there are any phrases or questions that I can use as subheaders for my post. For instance, what is guest posting? is guest posting dead? how can I start guest posting?
Each one of those questions is a “heading1” subheader and I put them together in the post so that they create a good flow and give my audience plenty of information on the subject.
If my keyword research gave me a phrase like “guest posting improves SEO” then, my headline would have that phrase it in and my last subheader would read “how guest posting improves SEO” and I would use header2 subheadings to list out all of the ways that guest posting improves SEO.
So, people come to the post to learn about how guest posting improves SEO. And, I also teach them what it is, how it is still relevant, and how they can start doing it – all questions/topics that were proven by answerthepublic.com to be of interest to Google users.
The overall SEO health of your website has a lot to do with getting more eyeballs on your content. You can lean a little bit on social media channels to funnel people and even social media ads.
But, having a solid SEO strategy in place is really the best long-term investment in the growth of your traffic and business.
A big component of a solid SEO strategy is maintaining a good bounce rate. If you have a high bounce rate, that means people come to your website and then click off the site right away.
That means, they didn’t see anything that they liked. And, that’s not good.
So, to increase the chances of people clicking around your site and reading more than one post, it’s important to add internal links.
Basically, this means hyperlinking a few words in a sentence of one post to the URL of another post. For instance, if you are a food blogger and you wrote a post about chicken and broccoli.
You could include a sentence that reads, “The best part of this meal is that it’s 100% paleo approved” and hyperlink the “paleo approved” phrase to another post you’ve written all about paleo approved meals.
Internally linking your posts helps guide your audience from one post to another, keeps your bounce rate down, and improves your search rankings.
Whether it’s YouTube, IGTV, live video from Facebook or Instagram, or just embedding video into your blog posts – you can’t mistake the power of this type of content.
Writing solid blog posts that inform and educate your audience is still very important. But, taking it to the next level with video is becoming the new norm.
You can easily record a quick video on the subject of your blog post and upload it to YouTube. Then, you just copy the link of the video and paste it into your blog post and voila!
You’ve got a video that is hosted on YouTube (no need to worry about it slowing down your site speed) and that gives your audience more support on the subject of your post.
Plus, you are giving your audience the chance to really get to know you. They hear your voice, see your face, read your expressions and body language.
All of this gives them a better idea of who you are and makes a huge impression.
Think about it – do you learn better from reading a book or from watching a video?
Which do you remember better?
Video is a great way to elevate your content calendar and get more reach.
My favorite channel to learn from is YouTube.com/sunnylenarduzzi – she’s a genius!