Hmmm … I wonder if any Pinterest for business strategies might work for increasing my traffic …
I see you.
Sitting there refreshing the analytics for your newly launched website … praying for more traffic and dreaming about financial freedom.
This is a crucial time in your business.
Obviously, you need more traffic in order to start making sales.
But, there’s a bigger reason that this specific time is so important to the long-term success of your business.
Confidence is at a premium right now.
It took months, if not years, of coaxing and encouraging to get you to this point.
And, if no one comments, signs up for your email list, or otherwise engages with you – there is a good chance you will feel defeated and quit.
Before you’ve actually even started.
I know how you feel and I have quit.
But, I started again (and a few more agains) and I’m so glad that I did.
So, how do we ensure that you have the best possible chance of getting those eyeballs on your stuff?
Well, my strategy for this is simple.
Focus energy on producing content for the search engineS.
Yes. That’s plural.
We all know about Google.
And, we are all writing blog posts with keywords in an effort to be ranked on Google.
But, did you know that there are other search engines?
In my opinion, since you have a finite amount of time to work on your business, you should definitely be creating content that will give you the best ROI.
In other words, you put in the investment of your time, and you get the return of traffic from that content for years to come.
That’s what search engines do.
And, Pinterest is a simple to use and powerful search engine!
I thought Pinterest was for hairdos and recipes
In 2010 a former Google employee joined forces with his buddies and launched a closed beta of a brand new social media platform dubbed “a visual discovery tool”.
The idea being that people could see actual images of the concepts, tips, and tutorials that they were researching. Thus, Pinterest was born.
Since launching in 2010 with 5,000 users, Pinterest has grown to more than 200 million monthly users. And, has evolved into a “visual search engine”.
The data shows that users of Pinterest are looking to be educated, supported, and/or inspired. They are looking for solutions to their problems.
And, each piece of content (pin) that you publish on Pinterest has the potential to be shown to users when they do a keyword search.
Your pins are hyperlinked to your blog posts and … voila! Traffic to your site, more email addresses on your mailing list, and more sales to your bottom line.
There’s nothing special or different from Pinterest than what you’ve already been doing. You are emotionally connecting to your target audience and providing them support, education and/or inspiration around a problem they are dealing with.
This strategy is what wins on Pinterest.
The only thing you have to do now is get your Pinterest for business account started and pin your content.
Why should I spend time using Pinterest for Business?
If I haven’t hammered it home enough yet … let me try one more time.
Pinterest is not a social media platform … it is a search engine.
Think about it this way.
If you’re looking for ways to use Instagram for business – are you going to go over to Insta and search “how to use Instagram for business”?
You’re going to go over to Google and look it up. And, see results like these below …
Well, I’m telling you that you could also go to Pinterest.com and look it up. And, see results like these below …
Now, you’ve got a brand new business that needs traffic, right?
So, wouldn’t you want you business to show up in the search results on EVERY search engine that people are using?
And, with 200 million monthly users, Pinterest could definitely be where some of your target audience is spending time and searching.
Like I said before, you’ve already got a strategy that wins big time on Pinterest. You’re creating meaningful content that educates, inspires and/or supports your audience and you’re committed to building lasting relationships that are based on authenticity and trust.
So, all you really need to do is to get your account started and share content consistently.
How to use Pinterest for business efficiently
We all know how to use Pinterest for fun.
I know my 12-year old uses it daily for nail art inspiration and I’m always on the lookout for a good paleo meal plan.
But, how do you use Pinterest for business efficiently?
Step One: Starting or Converting Your Pinterest Account
- Navigate to Pinterest.com and sign up for an account using your name and business email address.
- Next, Pinterest will prompt you to choose a username for your Pinterest for business profile. This username will also be your Pinterest URL. For instance, mine is pinterest.com/growbigstayhome. Your username should be as close to your business name as possible. Keep in mind that there is a character limit though so, avoid adding words that aren’t necessary. (I didn’t use growbigANDstayhome because AND is not necessary).
- If you already have a personal account and are wondering if you should convert it or start a new account specifically for you business – this part is for you. If your personal account is filled with boards and pins that would be of interest to your audience – then, convert your account. But, if you are a money mindset coach and all of your Pinterest boards are about pizza and cleaning hacks then, start a new account for your business.
- To convert a personal account to a business account – navigate to business.pinterest.com and click log in. You will use the same log-in credentials that you always do but, this time the screen will take you through several steps to help you claim your website and connect it directly to your Pinterest account.
- Complete the rest of the account set up by filling each step of the profile settings.
Step Two: optimizing your account (SEO & keywords)
So, once you have your account set-up as a business, it’s time to add the flair. In this case, flair is the keywords and branding.
For your Pinterest profile picture, you want it to be the same picture that you use for all of your other social media channels.
So, if you have changed your Pinterest account from personal to business, make sure to update your profile picture too so that it matches.
In the about you section, you need to tell your audience what they can expect from you. What kind of pins and content are you going to share? What do you want to be known for?
For instance, if you have a home decor blog, make sure that you let your audience know that you will be pin all things home decor.
The about you section is also a great place to use keywords. This is a searchable field of your Pinterest account and keywords will help your profile to be found by new followers.
Pro tip: Use the about you section to add a link to a landing page for a freebie download. This will help you to leverage your Pinterest account for email list growth.
Finally, you will want to follow the steps to claim your website.
Step Three: Create Your Boards
Now it’s time to create your boards. If you converted your profile from a personal to a business – you will want to switch any existing boards that don’t align with your brand to be secret boards.
Then, make sure that all of the existing boards have descriptions that include appropriate keywords.
There is no magic number of boards or pins on each to start with. You just want to make sure that you create boards that your ideal client will find helpful/educational/inspirational and use the applicable keywords in the descriptions.
You can start with three to five boards and then add more as you get comfortable with Pinterest. Make sure that you create boards that are hyper-relevant to the content that you are creating.
Pinterest recommends that you post your new content (newly designed pins that link back to blog posts or landing pages) to your boards first. So, you want to make sure that the keywords on the board description and the keywords on the pin description are in the same track.
Publishing a pin about living room organization on a board that is for crockpot meals is only going to get your content buried under hundreds of thousands of layers in the algorithm.
Step Four: A Simple Pin Schedule
I like to use Tailwind for my Pinterest pinning. It’s easy to use and makes the pinning hands-off. Tailwind is great because it gives you a suggested schedule for pinning.
Obviously, you can adjust the schedule and create a custom one, which some people do. But, I figure the computer knows better than I do so, I just go with the recommended pinning schedule.
My Pinterest strategy is a little bit different than some, I think.
I make it a priority to create and share new pins every single day.
Now, that doesn’t mean that I am writing a new post every day. It just means that I create at least one new pin every day for a single post on my blog.
I make sure to treat designing a pin like it’s the same as creating a piece of art. My priority is to curate my Pinterest boards.
I don’t want to just have boards with pins on them.
I want to have boards that are hyper-relevant to my target audience and that are filled with pins that are educational, inspirational, or supportive to my target audience.
I share other people’s pins from the Tailwind Tribes that I belong to or from other Pinterest accounts that I follow and are in my feed.
I pin ONLY from my website or, from Tailwind as a direct upload with a fresh pin link. I never repin a from one of my boards to another.
In other words, if I pinned a pin yesterday from my blog to one of my Pinterest boards, I wouldn’t go to that Pinterest board today, open that pin and repin it to another board.
I would open the blog post and pin to the new board directly from my website.